Auto Industry News : 10/17/07
Camp Jeep® Makes Its First Trek to Beijing
Beijing, China
Camp Jeep® made its maiden trek in the Middle Kingdom today through
muddy ravines and off-road obstacles in northern Beijing. Hundreds of Chinese
Jeep enthusiasts tested the off-road capability of their Jeep SUVs, in
addition to enjoying music, Bar-B-Que, rock climbing, all-terrain vehicles and
other outdoor activities during this three-day event.
One of the most famous and iconic vehicles on the planet, Jeep symbolizes
outdoor, rugged, go-anywhere, do-anything individualism,” said Phil Murtaugh,
CEO of Chrysler LLC’s Asia Operations. “Through off-roading, music, food and
family enjoyment, Camp Jeep captures the essence of the free spirit and enjoyment of the brand. More and more Chinese consumers are increasingly differentiating themselves through leisure and lifestyle activities, which include personal transportation. Camp Jeep is an ideal platform to offer them a chance to
experience the Jeep lifestyle first-hand.”
The Camp Jeep in Shunyi is based on the same 
format as those held in the USA
and Europe. It is divided into multiple
areas, such as the Jeep Owners
Center, Jeep Grand Cherokee and
Jeep Commander Camp, Jeep
Compass Camp, Performance Area
and Open-air Area, all built by
professionals of America Camp Jeep, covering a total area of 50,000 square meters.
“Camp Jeep has become the world’s
most significant single-brand 4x4
customer event. We are very pleased that China’s first Camp Jeep is here in
Beijing. With the extensive participation of Jeep fans, we are fully convinced that China’s first Camp Jeep will be a big success. We will continue to have Camp
Jeep in China so that Jeep enthusiasts here will be able to enjoy the unique spirit
of Jeep through this annual event,” said Simon Elliott, President and CEO of
Chrysler Group China Sales Ltd.
More than 2,000 Jeep owners and enthusiasts with more than 600
Jeep vehicles will test their SUVs on the off-road track, as well as
participate in rock climbing, soccer, four-wheeled motorcycle
competition, and enjoy a firework performance.
Camp Jeep China also offers Jeep fans a prime opportunity to experience the
off-road performance of the all-new Jeep Commander, Jeep Grand Cherokee and Jeep Compass, all recently launched in China. The premium Jeep Commander
and Jeep Grand Cherokee vehicles will have an off-road area especially suited for their capability. Likewise, the sporty and fashionable Jeep Compass will have its
own area, customized to demonstrate its on- and off-road qualities.
During 
their experience, Jeep enthusiasts will be able to hone their driving skills
under many different on- and off-road conditions, and experience the different attributes of each Jeep vehicle.
Chrysler LLC sells and services vehicles
in more than 125 countries around the
world, and Chrysler sales outside North America currently account for approximately
8 percent of the Company’s total global
sales. Vehicles available range across all three Chrysler brands (Chrysler, Jeep and Dodge) with limited availability on some trucks and SUV models. The Company’s operations outside North America have been experiencing year-over-year sales increases since 2004, and will continue to increase the number of product offerings, powertrain options and RHD availability through 2007.
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