Auto Industry News
All-new 2008 Dodge Avenger Packed with Style, Performance and Value Price in Crowded Mid-size Segment
Detroit, Jan 9, 2007 - The Dodge brand is running on all cylinders, introducing the 2008 Dodge Avenger — an all-new mid-size sedan that combines bold, aggressive Dodge styling with innovative interior features, high-levels of safety and reliability, exhilarating performance and excellent fuel efficiency of 30 miles per gallon (mpg) (32 mpg based on 2007 EPA fuel economy standards).
Avenger also is the Dodge brand’s first mid-size car to offer all-wheel-drive capability combined with a sport-tuned suspension, performance steering and Electronic Stability Program (ESP) with Traction Control, all of which combine to give Avenger its on-road performance attitude. And with a starting U.S. Manufacturer’s Suggested Retail Price of $18,895 (including a $675 destination charge), the all-new Avenger is priced $1,605 below the comparable outgoing Stratus with $985 more content, including standard side-curtain and front-seat-mounted side air bags, Chill Zone™, theft alarm and a tilt/telescoping steering wheel, to name a few. This all-new mid-size sedan also marks a milestone in the Dodge brand’s car renaissance. From Viper to Caliber and every segment in between, Dodge now offers an extremely competitive car.
“The all-new 2008 Dodge Avenger continues the Dodge brand’s product offensive and will bring even more buyers into the Dodge brand showroom,” said George Murphy, Senior Vice President – Global Marketing, Chrysler Group. “Just as the Dodge Charger, Magnum, Caliber and Nitro have sparked new interest in the Dodge brand in their respective segments, the Dodge Avenger brings that assertive attitude and bold styling to the competitive mid-size sedan segment. There’s just nothing else like it on the road.”
The 2008 Dodge Avenger will be available in U.S. dealerships in the first quarter of 2007 and in global volume markets, in both left-hand and right-hand drive, by mid-2007. Four models will be offered in the United States: Dodge Avenger SE, Dodge Avenger SXT and Dodge Avenger R/T, and a first for Dodge in the mid-size segment, Dodge Avenger R/T AWD (late availability).
Bold, Aggressive Dodge Styling
“The all-new Dodge Avenger brings Dodge brand American muscle car heritage into the global mid-size car segment,” said Trevor Creed, Senior Vice President – Design, Chrysler Group. “Avenger does for the global D-segment what Caliber has done in the global C-segment — it offers a unique alternative to the competition.”
From the front, there’s no mistaking Dodge’s heritage in Avenger’s aggressive exterior lines. The brand’s signature crosshair grille and large, modern quad headlamps housed in black add to Avenger’s menacing glare. The Dodge Avenger’s chrome grille with black texture accentuates the vehicle’s serious, almost sinister appearance. A stamped formation carries the vertical lines of the crosshair grille over the hood.
Avenger’s side profile shares more family traits with the Dodge Charger. Muscular rear shoulders, large wheels and tires and a sleek rear spoiler embody the Dodge brand attributes of bold, powerful and capable. Avenger’s long greenhouse is created by black appliqués on the B-pillars, which make this mid-size sedan look like it’s pouncing forward, even when it’s at a standstill.
From the rear, large, expressive taillamp modules placed at the corners frame the deck lid, which includes a sleekly integrated, finely tuned body-color spoiler. This spoiler and chrome-tipped dual exhaust outlets communicate the performance capability of the Avenger R/T’s 3.5-liter engine.
The all-new 2008 Dodge Avenger rides on a 108.9-inch wheelbase and 61.8-inch track, which adds to its athletic stance, improves ride quality and stability and maximizes crush space in the engine compartment. Overall, Avenger is 1.2 inches wider and 4 inches taller than the vehicle it replaces.
Impressive Interior Makes Bold Statement
Carefully matched grains and low gloss levels contribute to Avenger’s rich-looking interior surfaces. The instrument panel top pad and center stack feature a Franklin grain with low-gloss finish to match the defroster grille, driver cubby and Dodge logo on passenger side surrounds. From the cluster bezel to climate control knobs, circles are a primary graphic element repeated throughout the Dodge Avenger’s interior.
Taking a cue from the Dodge Ram name, the Avenger’s center stack features a V-like ram’s horn shape that surrounds the gated shifter bezel and serves as a design focal point. Avenger’s center stack features dual heating and air conditioning vents. A large opening below the vents provides room for either the standard AM/FM/CD radio or the available cutting-edge MyGIG™ Multimedia Navigation/Audio/Entertainment/Communication system. On vehicles equipped with the UConnect® Hands-free Communication System, phone buttons are packaged in the radio control head for easy access and a clean, streamlined appearance.
Unique to Dodge Avenger in the mid-size segment is Chill Zone™, a chilled beverage storage bin that is standard on all Avenger models. Housed in the passenger side upper instrument panel, the bin can hold and chill as many as four 12-oz. beverage cans.
Avenger’s interior provides comfortable seating for the driver and as many as four passengers. Drivers sit 2.5 inches higher than they did in Dodge’s previous mid-size sedan, giving them a command-of-the-road seating position. The interior cabin also is extremely spacious with 100.9 cu. ft. of room, which is an additional 7 cubic feet of interior passenger volume compared with the vehicle it replaces. There are 2.5 inches more headroom, 1.2 inches more shoulder room and an inch more hip room in the front seat. Luggage volume in the trunk is a competitive 13.35 cubic feet.
All-wheel Drive, Sport Suspension and Performance Steering Accentuate Avenger R/T’s On-road Attitude
Powertrain Options Deliver Excellent Power, Fuel Efficiency and Flex-fuel Availability
The 2008 Dodge Avenger SE and SXT feature a standard four-cylinder engine that rivals the best in the mid-size car segment when it comes to fuel economy. Avenger's 2.4-liter World Engine with dual variable valve timing delivers fuel efficiency in the city of 21 mpg (24 mpg using 2007 EPA standards), an excellent 30 mpg on the highway (32 mpg based on 2007 EPA standards), as well as smooth, quiet operation. Mated to a four-speed automatic transaxle, this new engine provides a 15 percent increase in horsepower (173 horsepower vs. 150 horsepower) and an 8 percent improvement in fuel economy compared with the 2.4-liter engine it replaces.
The Dodge Avenger SXT features an available Flexible Fuel Vehicle (FFV) 2.7-liter V-6 engine that provides value- and performance-conscious consumers the power of a V-6 engine with a price that compares with the competitions’ four-cylinder engines. Avenger’s 2.7-liter V-6 engine produces 189 horsepower and 191 lb.-ft. of torque, providing more low-end torque (at an rpm 850 lower) compared with the 2.7-liter engine it replaces. This 2.7-liter V-6 engine achieves 19 mpg in the city (22 mpg based on 2007 EPA standards) and 27 mpg on the highway (30 mpg based on 2007 EPA standards). It also can operate effectively on any blend of gasoline and fuel-grade ethanol up to E-85.
Dodge Avenger R/T and R/T AWD sedans sold in the United States feature a standard 3.5-liter V-6 engine that produces 235 horsepower and 232 lb.-ft. of torque coupled with a new six-speed automatic transaxle that comes standard with Auto Stick. The combination of the upgraded 3.5-liter V-6 engine and six-speed automatic transaxle delivers excellent performance and fuel efficiency, as well as smooth, quiet operation.
The 2008 Dodge Avenger R/T’s six-speed automatic transaxle provides quicker standing-start acceleration than a four- or five-speed transaxle because of its numerically higher first gear ratio. A more robust differential with increased torque capacity enhances launch performance by requiring less torque management, electronically limiting the torque that is available during the initial stages of standing-start acceleration. Smaller steps between ratios also make for a smoother, quieter ride, as the engine speed doesn’t change as often with each shift. In addition, more ratio choices, more appropriate ratios for quicker acceleration and a lower overall top gear ratio provide a quiet ride and improved fuel economy at highway speeds.
Innovative Technologies Make Life Easier and Safer
“The 2008 Dodge Avenger heats up the mid-size car competition with several cool technologies,” said Tom Loveless, Director – Dodge Marketing and Global Communications, Chrysler Group. “From an available one-of-a-kind chilled beverage storage bin in the instrument panel to a heated/cooled cupholder and heated cloth seats, Avenger offers features buyers will really warm up to.”
Many unique features set Dodge Avenger apart in the extremely competitive mid-size car segment. These features include:
The 2008 Dodge Avenger also features MyGIG™, a cutting-edge information, entertainment and safety navigation audio system that raises the bar on in-vehicle communications. This best-in-class, next-generation navigation radio features a 6.5-inch Thin Film Transistor (TFT) Display with a touch-screen panel that can support 65,000 colors, providing a three-dimensional appearance to graphics and animation, as well as multiple font sizes and styles. The MyGIG system follows voice-activated commands and includes many new features for music, sound, movies and personalized picture displays, including:
Safety Features and Structure Combine to Protect Vehicle Occupants
Anti-lock brakes and ESP with Traction Control also are available on the 2008 Dodge Avenger.
Avenger is designed to appeal to Generation Xers who are 30-45 years old, married and have a median income of approximately $60,000. Sixty percent are male, and 40 percent are college-educated. Many have small families with one or two children. These mid-size car buyers are youthful, full-of-life and have active lifestyles. They enjoy challenging themselves at their jobs and with their hobbies. They want a vehicle that is affordable and matches their personality, something with a unique style that offers sporty performance, enhances their self image and is fun to drive. Dodge Avenger, with its bold, aggressive Dodge design, functional interior, innovative features and essential levels of reliability, gives them a car that will impress their friends with its looks and performance.
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